In September Rebeca Arias and Ana Obregón, from Gaudelli MCW, imparted a Social Media Course for service providers in La Paz.
This event counted with the presence of important organizations that are crucial to promote the destination as hotels, government organizations, tour operators and restaurants, among others.
The goal of this course was to present a communication strategy in social media to create synergy between all the services providers of La Paz and keep in line all the efforts achieve the same objective.
Gaudelli MCW presented the strategy and work plan to be implemented until April 2014: By using a successful cases all the providers were invited to work on post and interact in social media with #tags of the official destination account and invite the costumers to share experiences in the same way.
The event was a success and marked the beginning of a promising relationship with more than 60 providers that will be working with La Paz Tourism Board.