SERVICES

One of the keys to success of Gaudelli MCW is to be one of the few agencies in Mexico with the ability to offer, with a single team in one building, integral expertise in all the areas of marketing communications. This translates into a decisive competitive advantage for clients with limited budgets, because it allows us to design and to maximize synergies between ATL efforts, the guidelines of media, the relations with press and other key audiences, the online presence and 2.0, among others.

Even when a client takes on services within a particular discipline, they always receive value added benefits of the other capabilities of the agency.

Web Marketing

Being innovation an imperative, since 2000 we have designed and implemented strategies for brand positioning over the Internet.

Our turnkey projects range from programming CMS (custom or pre-existing platforms), graphic design, content, maintenance, hosting and behavioral analysis, to e-mail marketing, database management, SEO (search engine optimization ) to SEM (search engine marketing ). In this way we have built a robust and diversified portfolio that includes product web sites, online communities, sites with user-generated content and multilingual e-learning platforms.

In recent years we have positioned ourselves as leaders in the effective use of web 2.0 tools for marketing and public relations, due to the fact that we have developed methodologies and proprietary tools that allow us to help our clients identify opportunities, implement strategies and measure performance.

Media

Gaudelli MCW is one of the few media groups in Mexico which maintains in-house capacity planning and media management. Travel Media is a competitive factor of utmost importance to our clients who benefit highly from the fact that they can manage from a single source the strategy and implementation of creative and media schedule, as well as the evaluation of their cost-effectiveness.

More than ten years of experience working with companies as well as public and private institutions has allowed us to deliver high returns on investment to clients in managing their schedules in Mexico and Latin America, Europe and North America, whether only through Travel Media or in collaboration with media agencies in local markets.

Public Relations

Our experience in public relations started in 1998 with the establishment of Ketchum Mexico and strengthened in 2001 with the creation of Errepé. Since then we have collaborated with the widest range of firms and institutions in the tourism sector: CPTM, Sectur, visitors and convention offices, trusts, hotels, airlines, quality clubs, among others.

All our clients have placed their trust in us to help them define their communication strategies and response to their key audiences through a comprehensive set of services, including:

Handling relations with media
Crisis management
Event Management
Clipping and summary information
Media training
Media Tour
Press trips

We have collaborated with organizations in other industries and sectors in matters such as crisis management, new product launches and PR 2.0.

Production

Creativity is present not only in the ideas expressed, but also on how to perform them. Thus, in our range of services, production -which is developed under a planning scheme-, high quality performance and value for money are present at all times, with the premise of going beyond our clients’ expectations.

Production, editing, animation, post-production and all the needs that the media may require because for the viewer it is not always enough with “what we communicate” but “how he sees it and listens to it.”

Marketing

Having identified the market need for an agency that specializes in meeting the communication needs of the tourism sector, with all its characteristic peculiarities, 30 years ago Gaudelli MCW was established. Today we are the most awarded agency within the niche in Latin America, featuring not only by our high creative profile, but because of our strategic strength and our ability to implement the creative strategy in 360 ° projects.

Today our portfolio is well beyond the tourism industry and includes clients in sectors as diverse as telecommunications, media companies and restaurants, among others.

Television, radio, press, outdoors: our creativity is everywhere.

BTL

he BTL area born in 2005 with the idea of ​​offering "turnkey solutions" for the development of any corporate or business event supporting the areas of: Organizational Communication, promotion, marketing, public relations and corporate communication Our team is composed of professionals with specialized profiles in different area, but with three things in common: passion, imagination and innovation.

Events: BTL activities, product launches, concerts, press conferences, galas, corporate breakfast, conventions, product launches, road shows, openings, fashion shows, fairs and exhibitions.

NEWS

Giovanni Dos Santos, Riviera Maya´s Ambassador in Fitur

At the International Tourism Fair (FITUR) 2013, the most important exhibition of the tourism industry each year hosted by the city of Madrid, Riviera Maya’s stand was visited by the footballer, Giovanni Dos Santos.

KEEP READING

Successful endorsement of Oaxaca in Fitur

During the last edition of the International Tourism Fair (Fitur), Gaudelli MCW supported the city of Oaxaca de Juarez with  an series of intense promotional sessions dedicated to the next World Congress of Heritage Cities hosted this year by Oaxaca.
In order to promote and strengthen ties with Spanish mayors of Heritage Cities, the agency designed […]

KEEP READING

Gaudelli MCW celebrates the New Year with a press luncheon

*The host Prestíssimo presents a new concept of Italian food, 100% “rodizio” style
With almost a hundred assistants of the national press, Gaudelli MCW hosted its annual luncheon to welcome the New Year and thank the media for its efforts in highlighting Mexican tourism during 2012.
Gaudelli MCW – repeatedly recognized as the national agency of […]

KEEP READING

Gaudelli MCW adapts videos on the Khan Academy for Carlos Slim Foundation

It all began in 2004 when Salman Khan uploaded a video in YouTube to try and solve some math questions for her 12 year old cousin. Today Salman Khan has a free online academy with 6 million students around the world.
Khan Academy is a nonprofit education program, based on the creation of tutorials to accelerate […]

KEEP READING

Sun, sand and creativity; Gaudelli at Círculo Creativo

The creative team at Gaudelli was present at the awards “Círculo Creativo” in Acapulco. We packed our bags and attended the annual event this past December.
– Hey man! — How are you? — What have you been up to? This were some of the most common fraises we heard at this event, where advertising was […]

KEEP READING

It´s a pleasure doing business between the green and the sea

December the 10, we began a campaign to launch the new JW Marriott Panama Golf and Beach Resort, a resort that promises to be the best alternative for a luxury vacation in Panama.
To achieve a big presence in Panama, the agency chose a campaign with mupies, posters and billboards all placed in the busiest and […]

KEEP READING

CLIENTS

For 30 years, Gaudelli MCW has been offering custom-made solutions in advertising, public relations, media and Web marketing services. As a result, during this time, we have amassed a large portfolio of satisfied clients.



Current clients

The evolution of Gaudelli MCW is based on the close relationship the agency has with its clients. Our current portfolio consists of various projects ranging from tourism to telecommunications, among others.

Past Clients

Each of our clients is an important part of our evolution as an agency. The following is the work we have developed over time.

About us

Thirty years of experience has allowed us to develop a proprietary methodology of analysis, strategy, creativity and communication management, which ensures that our recommendations will always be focused upon generating business value for our clients and their stakeholders. Likewise, our understanding of the tourism industry and our reputation within it allow us to identify opportunities that enhance collaboration between the different actors in the industry for the benefit of everyone.

To contact us, visit contact form or send an email to contacto@gaudelli.com.mx.

meet our NETWORKS

STAFF

Behind a great agency, there is a great team. Human capital is the most important asset Gaudelli MCW counts with. Highly specialized professionals in every area of the agency allow each project to be a success.

Roberto Gaudelli
CHAIRMAN AND GENERAL MANAGER


An architect by profession. Publicist by vocation for over 20 years. Has the firm conviction to innovate advertising in Mexico in order to impact audiences. My team is a large family that works every day to satisfy our clients.

SALVADOR MEJÍA
CREATIVE DIRECTOR


Drog, teacher with a teaching degree. Seeker, observer and believer. Creative since 1997, awarded by the advertising world but much more by life.

HÉCTOR LINARES
Director Legal and human resources


Lawyer and legal representative of the agency, my main objective is to protect the rights of our clients and each individual agency. devoted to my family



CONTACT

Name


Email

Message

Mariano Escobedo 748, Piso 4
Nueva Anzures, Miguel Hidalgo
11590, México D.F.

Tel: +52(55)5514-7470
info@gaudelli.com.mx