One of the keys to success of Gaudelli MCW is to be one of the few agencies in Mexico with the ability to offer, with a single team in one building, integral expertise in all the areas of marketing communications. This translates into a decisive competitive advantage for clients with limited budgets, because it allows us to design and to maximize synergies between ATL efforts, the guidelines of media, the relations with press and other key audiences, the online presence and 2.0, among others.
Even when a client takes on services within a particular discipline, they always receive value added benefits of the other capabilities of the agency.
Being innovation an imperative, since 2000 we have designed and implemented strategies for brand positioning over the Internet.
Our turnkey projects range from programming CMS (custom or pre-existing platforms), graphic design, content, maintenance, hosting and behavioral analysis, to e-mail marketing, database management, SEO (search engine optimization ) to SEM (search engine marketing ). In this way we have built a robust and diversified portfolio that includes product web sites, online communities, sites with user-generated content and multilingual e-learning platforms.
In recent years we have positioned ourselves as leaders in the effective use of web 2.0 tools for marketing and public relations, due to the fact that we have developed methodologies and proprietary tools that allow us to help our clients identify opportunities, implement strategies and measure performance.
Gaudelli MCW is one of the few media groups in Mexico which maintains in-house capacity planning and media management. Travel Media is a competitive factor of utmost importance to our clients who benefit highly from the fact that they can manage from a single source the strategy and implementation of creative and media schedule, as well as the evaluation of their cost-effectiveness.
More than ten years of experience working with companies as well as public and private institutions has allowed us to deliver high returns on investment to clients in managing their schedules in Mexico and Latin America, Europe and North America, whether only through Travel Media or in collaboration with media agencies in local markets.
Our experience in public relations started in 1998 with the establishment of Ketchum Mexico and strengthened in 2001 with the creation of Errepé. Since then we have collaborated with the widest range of firms and institutions in the tourism sector: CPTM, Sectur, visitors and convention offices, trusts, hotels, airlines, quality clubs, among others.
All our clients have placed their trust in us to help them define their communication strategies and response to their key audiences through a comprehensive set of services, including:
Handling relations with media
Clipping and summary information
We have collaborated with organizations in other industries and sectors in matters such as crisis management, new product launches and PR 2.0.
Creativity is present not only in the ideas expressed, but also on how to perform them. Thus, in our range of services, production -which is developed under a planning scheme-, high quality performance and value for money are present at all times, with the premise of going beyond our clients’ expectations.
Production, editing, animation, post-production and all the needs that the media may require because for the viewer it is not always enough with “what we communicate” but “how he sees it and listens to it.”
Having identified the market need for an agency that specializes in meeting the communication needs of the tourism sector, with all its characteristic peculiarities, 30 years ago Gaudelli MCW was established. Today we are the most awarded agency within the niche in Latin America, featuring not only by our high creative profile, but because of our strategic strength and our ability to implement the creative strategy in 360 ° projects.
Today our portfolio is well beyond the tourism industry and includes clients in sectors as diverse as telecommunications, media companies and restaurants, among others.
Television, radio, press, outdoors: our creativity is everywhere.
he BTL area born in 2005 with the idea of offering "turnkey solutions" for the development of any corporate or business event supporting the areas of: Organizational Communication, promotion, marketing, public relations and corporate communication Our team is composed of professionals with specialized profiles in different area, but with three things in common: passion, imagination and innovation.
Events: BTL activities, product launches, concerts, press conferences, galas, corporate breakfast, conventions, product launches, road shows, openings, fashion shows, fairs and exhibitions.
When I was a child, a famous clown alley from Spain, just like the three stooges, frequently visited Argentina. It was a hilarious group of clowns. I remember that during their performance they used to make music with small horns and a saxophone that resembled a toy that my mother had given me when I […]KEEP READING
This month FASTmag celebrates its first anniversary and to celebrate we really outdid ourselves with January’s cover page, developed in augmented reality.
FASTmag is the first Mexican magazine that has embraced virtual reality in its totality; we are sure that techies will enjoy the original design.
On this issue we have relevant articles about: “The best of […]
Gaudelli MCW obtained two awards in the First Latin American Independent Advertising Festival.
In the category of welfare, we won a bronze prize for the campaign “Cumpleaños” (“Birthday”) for the Mexican Association for the Fight Against Cancer, and in the Tourism Category we received another award for the campaign called “Cigarro” (“Cigarette”) for NH Hotels.
It’s important […]
The restaurant Prestíssimo opened its doors this past November 9th and in Gaudelli MCW we are very happy to contribute to the birth of this project, as we have been responsible for creating the image of the brand.
To maintain online communication we have developed for Prestíssimo a website www.prestissimo.mx as well as an active presence […]
This past October 26th, Roberto Gaudelli was invited to give a conference about “city branding” (the branding image of touristic cities) at the Sheraton Hotel in Polanco. The audience consisted of city mayors and their communication team.
The conference began with a slide show of brand logos such as: Dorminundo, Televisa, and Colgate, brands that reconstructed […]
My mother taught me how to use a typewriter, when I was younger. She would show off her skills as a first class typist who could write hundreds of words per minute, without even looking at the keyboard. According to my mother, the next essential thing for my education was speaking in English. I have […]KEEP READING
For 30 years, Gaudelli MCW has been offering custom-made solutions in advertising, public relations, media and Web marketing services. As a result, during this time, we have amassed a large portfolio of satisfied clients.
The evolution of Gaudelli MCW is based on the close relationship the agency has with its clients. Our current portfolio consists of various projects ranging from tourism to telecommunications, among others.
Each of our clients is an important part of our evolution as an agency. The following is the work we have developed over time.
Thirty years of experience has allowed us to develop a proprietary methodology of analysis, strategy, creativity and communication management, which ensures that our recommendations will always be focused upon generating business value for our clients and their stakeholders. Likewise, our understanding of the tourism industry and our reputation within it allow us to identify opportunities that enhance collaboration between the different actors in the industry for the benefit of everyone.
To contact us, visit contact form or send an email to email@example.com.
Behind a great agency, there is a great team. Human capital is the most important asset Gaudelli MCW counts with. Highly specialized professionals in every area of the agency allow each project to be a success.
An architect by profession. Publicist by vocation for over 20 years. Has the firm conviction to innovate advertising in Mexico in order to impact audiences. My team is a large family that works every day to satisfy our clients.
Drog, teacher with a teaching degree. Seeker, observer and believer. Creative since 1997, awarded by the advertising world but much more by life.
Lawyer and legal representative of the agency, my main objective is to protect the rights of our clients and each individual agency. devoted to my family
Mariano Escobedo 748, Piso 4
Nueva Anzures, Miguel Hidalgo
11590, México D.F.